So, you’re thinking about how to reach a non-English-speaking audience with your marketing. That’s great! But — and we hope we’re not the first to tell you this — you can’t just plug into a translation service, and declare your work done.
Designers and editors, this vocab lesson is dedicated to you and your pursuit of elevated typography. You already know what all of these terms mean, but the clients or account managers you work with may not. So we’ve presented an easy guide that helps get everyone on the same page (and text on the same line).
Marketing automation has saved marketers thousands of hours and for the most part, has increased happiness levels (for us and our clients).
You may be thinking, “This is a highly specific topic. How could there be a rabbit hole to this?” And we’re here to tell you, we originally didn’t think there was a lot of material to mine here. But as we started wading around in the subject line pool, we soon discovered how wrong we were. So let’s dive right in!
If you’ve ever worked with Look Listen on an email campaign, you’ve noticed a line of copy in our documents titled “PHT” or “preheader text.” Maybe you know what function it serves. Maybe you even know some of its history. But after this, you’ll know it all. Because we went on a fact-finding spiral about this mysterious preheader text, and would like to share it with you.
Last month, Art District on Santa Fe unveiled a new look featuring the work of Look Listen’s Denver designers. Now, we want to offer you a little peek behind the curtain to learn more about where the redesign comes from, what the logo says about this art district and what more to expect from the arts organization. We spoke with Amy Dvorak, president of Art District on Santa Fe, for all the details.
Perhaps you’ve never thought about disclosure marks or registered trademark symbols. You’re exactly like a former version of us, blissfully unaware of all the placements, restrictions, and general nuances that go into those symbols simply appearing and existing in text.
We’re here to change all that. Because now that we know, we’ll never be able to unsee what we’ve seen. And we like to pass on the curse of curiosity.
As a company of marketers who love a healthy dose of storytelling, we can’t help but interview interesting people about what they’re most passionate. We snagged IBM Watson Marketing Lead Brian Rants and chatted about the way marketing automation is changing, where it’s already been, and what nerdy thing we should be looking forward to.