Most marketers use email lists to reach out to current customers and try to connect with new customers. It’s tried and true, but have you thought about the health of your email list or lists recently?
Look Listen partner Selligent Marketing Cloud put together five key warning signs to watch for. See one of them, and it’s probably time for a thorough list cleansing.
Cleaning an inflated list makes good business sense. After all, over 65 percent of the average company’s business comes from existing customers. And the likelihood of selling to an existing customer is at 60–70 percent, the probability of selling to a new prospect only around 5–20 percent (Marketing Metrics).