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Opinions,

The Hubris of Prediction

As any consultant will confirm, agencies come with a certain future-looking expectation. We’re the experts, and we should be able to predict what’s next. When yet another decade comes to an end, we’re all called upon to look at the last 10 years to predict the next 10.

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Marketing 501,

A Brand Strategist Goes Digital

We’re all digital, but many of us got started in life in an analog world. We don’t need to say “digital marketing,” because it’s almost all digital now anyway. But when it comes to a brand, the rules change. Brand strategy must encompass — you guessed it — the entire brand, digital marketing and all.

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Marketing 501,

What’s Going on Out There? Marketing Automation Edition

So, you want to stay on top of the latest news and trends in Marketing Automation, but you’re barely keeping up with your Slack notifications (especially since someone added the #dogsiwanttopet channel). We get it. That’s why the Look Listen team has compiled a brief rundown of MA updates from around the web. Read on to stay informed, do big things at work and still have time to pet all the dogs…