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Trends,

All Aboard the Paid Media Roller Coaster

Fasten your safety belts and keep your hands inside the car at all times. Recent events have led to rapid changes in the supply of and demand for digital ad space. How will this wild ride affect advertisers? Let’s take a look at the trends within individual channels.

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Trends,

Calling All Potato Fans! Spring Spudness 2020

March Madness, like most everything else, is on hiatus until further notice. For those who live for their women’s and men’s NCAA Tournament brackets, we’ve got the next best thing: Spring Spudness.

Download your bracket now, print it (if you can) and send along to all your friends and family. Best of all? There are only winners as you contemplate whether you truly love French fries or vodka more.

Spring Spudness Bracket
Download your bracket today!

Photo by Nicolas Dmítrichev on Unsplash

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Opinions,

The Hubris of Prediction

As any consultant will confirm, agencies come with a certain future-looking expectation. We’re the experts, and we should be able to predict what’s next. When yet another decade comes to an end, we’re all called upon to look at the last 10 years to predict the next 10.

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Marketing 501,

A Brand Strategist Goes Digital

We’re all digital, but many of us got started in life in an analog world. We don’t need to say “digital marketing,” because it’s almost all digital now anyway. But when it comes to a brand, the rules change. Brand strategy must encompass — you guessed it — the entire brand, digital marketing and all.