Browsing Category

Trends

Woman looking at light installation
Trends,

5 Healthcare Trends to Follow

As healthcare continues to grow in complexity and expense, providers and patients alike are looking for better quality, better outcomes, and better value. How can the industry (and the marketers that work for them) fuel patient outreach and education efforts using the latest in technology? We grabbed five vital trends from across the industry.

Blue sky and color building
Marketing 501, Trends,

Test Your Marketing Automation Savvy

Exponential growth in the marketing technology products and solutions market isn’t a new thing. Scott Brinker’s annual research puts us at 6,829 marketing technology solutions from 6,242 unique marketing technology vendors in 2018. There were around 150 in 2011, which means the important question is not how to keep up, but how to train yourself and your team to effectively evaluate new technologies.