Browsing Category

Trends

n-heath-_Px33d4yU1Y-unsplash
Trends,

All Aboard the Paid Media Roller Coaster

Fasten your safety belts and keep your hands inside the car at all times. Recent events have led to rapid changes in the supply of and demand for digital ad space. How will this wild ride affect advertisers? Let’s take a look at the trends within individual channels.

Closed sign in store window
Opinions, Trends,

How Creativity in Crisis Paves the Way for Future Success

If you were to walk into one of Kendra Scott’s retail stores early this year, you wouldn’t see jewelry hidden under a glass case. Everything would be out in the open for you to touch and feel, and you’d be greeted by retail associates ready to help you fasten that necklace you were eyeing. Fast forward a few months that felt like years, and over 100 stores are still open only for curbside pickup, with mask mandates and social distancing still in effect, Kendra and her team have had to get creative. In a recent webinar with Inc., she shared a few tips on how COVID-19 has changed her overall business model — and how other retailers can thrive while navigating these unprecedented times.

potatoes
Trends,

Calling All Potato Fans! Spring Spudness 2020

March Madness, like most everything else, is on hiatus until further notice. For those who live for their women’s and men’s NCAA Tournament brackets, we’ve got the next best thing: Spring Spudness.

Download your bracket now, print it (if you can) and send along to all your friends and family. Best of all? There are only winners as you contemplate whether you truly love French fries or vodka more.

Spring Spudness Bracket
Download your bracket today!

Photo by Nicolas Dmítrichev on Unsplash

Arrows
Trends,

What, Me Worry? How Google’s Antitrust Case Affects Your Business

It’s rare these days to hear about bipartisan action of any kind but, apparently, nothing brings the parties together like fear of Big Tech. Reminiscent of the watershed case against Microsoft, attorneys general for 50 U.S. states and territories have announced and started antitrust investigations into Google. The states have joined a federal probe amid growing concerns about Google’s handling of consumer data, information flow and, ultimately, competition. But, what does this mean for your marketing efforts and — more concerningly — will you have to use Bing now? Let’s dig a little deeper.

neon sign that says "you are what you listen to"
Trends,

Listen up! How Podcasts Became the ‘It Girl’ of Advertising

As far as podcasts are concerned, there are two eras: Before Serial and After Serial (you’ve listened, right?). Since the binge-worthy investigative series debuted in 2014, podcasts have enjoyed growing popularity. Of course, wherever the people go, advertisers tend to follow. So how can we, as marketers, take advantage of the era of audio? Let’s start by looking at how it all began.

Chess board
Trends,

Rise of the Machines: The History of Artificial Intelligence

As you go about your day, enjoying weather updates from Alexa, traffic jam avoidance from Waze, and Spotify recommended playlists, it’s easy to forget this moment is the culmination (actually, work-in-progress is more accurate) of centuries of toils. Though many consider Alan Turing to be the father of artificial intelligence, the storied timeline of AI begins long before him. Let’s take a look, shall we?