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Opinions,

Down The Rabbit Hole: Preheader Text

If you’ve ever worked with Look Listen on an email campaign, you’ve noticed a line of copy in our documents titled “PHT” or “preheader text.” Maybe you know what function it serves. Maybe you even know some of its history. But after this, you’ll know it all. Because we went on a fact-finding spiral about this mysterious preheader text, and would like to share it with you.

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Opinions,

Down the Rabbit Hole: Trademark Symbols

Perhaps you’ve never thought about disclosure marks or registered trademark symbols. You’re exactly like a former version of us, blissfully unaware of all the placements, restrictions, and general nuances that go into those symbols simply appearing and existing in text.

We’re here to change all that. Because now that we know, we’ll never be able to unsee what we’ve seen. And we like to pass on the curse of curiosity.