Browsing Category

Opinions

silver lining in the sky
Opinions,

Silver Linings: What We’re Thankful for This Year

In a year so outrageous even the meme-makers have to work to keep up, it’s easy to get bogged down in negativity. And honestly, who could blame you if you do? We challenged ourselves, however, to take a hard look at the last ten months and find the good. Turns out, these clouds are full of silver linings…

Closed sign in store window
Opinions, Trends,

How Creativity in Crisis Paves the Way for Future Success

If you were to walk into one of Kendra Scott’s retail stores early this year, you wouldn’t see jewelry hidden under a glass case. Everything would be out in the open for you to touch and feel, and you’d be greeted by retail associates ready to help you fasten that necklace you were eyeing. Fast forward a few months that felt like years, and over 100 stores are still open only for curbside pickup, with mask mandates and social distancing still in effect, Kendra and her team have had to get creative. In a recent webinar with Inc., she shared a few tips on how COVID-19 has changed her overall business model — and how other retailers can thrive while navigating these unprecedented times.

tarot cards
Opinions,

The Hubris of Prediction

As any consultant will confirm, agencies come with a certain future-looking expectation. We’re the experts, and we should be able to predict what’s next. When yet another decade comes to an end, we’re all called upon to look at the last 10 years to predict the next 10.