Each year as a holiday — yes, nearly any holiday — approaches, our personal inboxes become flooded with the holiday sale email.
In a year so outrageous even the meme-makers have to work to keep up, it’s easy to get bogged down in negativity. And honestly, who could blame you if you do? We challenged ourselves, however, to take a hard look at the last ten months and find the good. Turns out, these clouds are full of silver linings…
If you were to walk into one of Kendra Scott’s retail stores early this year, you wouldn’t see jewelry hidden under a glass case. Everything would be out in the open for you to touch and feel, and you’d be greeted by retail associates ready to help you fasten that necklace you were eyeing. Fast forward a few months that felt like years, and over 100 stores are still open only for curbside pickup, with mask mandates and social distancing still in effect, Kendra and her team have had to get creative. In a recent webinar with Inc., she shared a few tips on how COVID-19 has changed her overall business model — and how other retailers can thrive while navigating these unprecedented times.
Especially in light of our current situation, the year 2022 seems light-years away. But 2022 is rapidly approaching and it’s when Google said it will eliminate third-party cookies from Chrome.
Now that we’ve distanced ourselves from the rapid succession of “In these uncertain times,” “COVID-19 Update,” and “We’re Here For You” subject lines in our inboxes, let’s take this time to look back at how companies tackled email marketing (in) a crisis.
“The desire to create is one of the deepest yearnings of the human soul.”Dieter F. Uchtdorf