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Opinions

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Opinions,

Finding Connection in Social Distance

As the reality of COVID-19 sets in for Americans, we had some questions for our CEO, Kit Hughes. Here are his thoughts on digital connection strategies, corporate responsibility in a time of crisis, and making the most of our time at home.

tarot cards
Opinions,

The Hubris of Prediction

As any consultant will confirm, agencies come with a certain future-looking expectation. We’re the experts, and we should be able to predict what’s next. When yet another decade comes to an end, we’re all called upon to look at the last 10 years to predict the next 10.

Government building
Opinions,

The State of Creating Better Government Websites

Up until the late 2010s, it was a nearly country-wide shared experience to seek information on a government website (federal or state) and suddenly find yourself back in 1997. On the web, the colors were loud, the information was crowded, the navigation was almost nonexistent and actual answers were elusive.

neon sign saying "ouf!"
Opinions,

What’s the (Exclamation) Point?

“Cut out all these exclamation points. An exclamation point is like laughing at your own joke.”

F. Scott Fitzgerald

Damn, F. Scott; that’s cold. We were just trying to express our excitement. The most enthusiastic of the punctuation options, the exclamation point has gotten a bad rap among, well, seemingly everyone. But was it always this way? Or did the internet kill the exclamation point and Fitzgerald’s disgust was simply ahead of its time?

rabbit hole, subject lines
Opinions,

Down The Rabbit Hole: Subject Lines + Punctuation

You may be thinking, “This is a highly specific topic. How could there be a rabbit hole to this?” And we’re here to tell you, we originally didn’t think there was a lot of material to mine here. But as we started wading around in the subject line pool, we soon discovered how wrong we were. So let’s dive right in!

Rabbit eating a flower
Opinions,

Down The Rabbit Hole: Preheader Text

If you’ve ever worked with Look Listen on an email campaign, you’ve noticed a line of copy in our documents titled “PHT” or “preheader text.” Maybe you know what function it serves. Maybe you even know some of its history. But after this, you’ll know it all. Because we went on a fact-finding spiral about this mysterious preheader text, and would like to share it with you.