It’s a new year. And with a new year comes the desire to find balance in our personal lives. Balance looks like alignment when you take it into the workplace. Add some purpose behind it? Now you’ve got strategic alignment.
We’re all digital, but many of us got started in life in an analog world. We don’t need to say “digital marketing,” because it’s almost all digital now anyway. But when it comes to a brand, the rules change. Brand strategy must encompass — you guessed it — the entire brand, digital marketing and all.
For marketers of all persuasions, storytelling is part of our anatomy. But starting a story from scratch can be daunting, especially for marketers in the media space. To more effectively engage with prospects, take a step back first and answer these four questions.
Marketing automation has saved marketers thousands of hours and for the most part, has increased happiness levels (for us and our clients).
You think you’ve got the hang of marketing automation. You’ve had your platform up and running for a few months, your team is saving time by not manually sending content to prospects, and you’ve started seeing higher engagement levels on your website. Fantastic!
So what should you do next?
Over the years, we’ve had the opportunity to collaborate on marketing automation with some great companies. As we began the work with our partners — whether small tech startups or industry-leading enterprises — we’ve heard some pretty similar concerns:
So, you want to stay on top of the latest news and trends in Marketing Automation, but you’re barely keeping up with your Slack notifications (especially since someone added the #dogsiwanttopet channel). We get it. That’s why the Look Listen team has compiled a brief rundown of MA updates from around the web. Read on to stay informed, do big things at work and still have time to pet all the dogs…