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Marketing 501

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Marketing 501,

What’s Going on Out There? Marketing Automation Edition

So, you want to stay on top of the latest news and trends in Marketing Automation, but you’re barely keeping up with your Slack notifications (especially since someone added the #dogsiwanttopet channel). We get it. That’s why the Look Listen team has compiled a brief rundown of MA updates from around the web. Read on to stay informed, do big things at work and still have time to pet all the dogs…

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Marketing 501,

Digging Deeper than Demographics: IBM’s 15 Ideas for Anchoring Your Marketing Approach Around Customer Behaviors and Preferences

Gone are the days of one-size-fits-all marketing, and it’s no longer enough to plan your communication around shallow demographic information. Customers expect — and marketers are capable of providing — engagement on a deeper level, and capturing implicit behavioral data is key. A recent Econsultancy study revealed 81% of marketers feel they contextually understand their customers, but only 37% of customers agree the messaging they receive is relevant.