We remember it like it was yesterday: two decades ago, marketing automation (MA) was the new kid on the block — the one everyone wanted to play with…
Over the years, we’ve had the opportunity to collaborate on marketing automation with some great companies. As we began the work with our partners — whether small tech startups or industry-leading enterprises — we’ve heard some pretty similar concerns:
So, you want to stay on top of the latest news and trends in Marketing Automation, but you’re barely keeping up with your Slack notifications (especially since someone added the #dogsiwanttopet channel). We get it. That’s why the Look Listen team has compiled a brief rundown of MA updates from around the web. Read on to stay informed, do big things at work and still have time to pet all the dogs…
Gone are the days of one-size-fits-all marketing, and it’s no longer enough to plan your communication around shallow demographic information. Customers expect — and marketers are capable of providing — engagement on a deeper level, and capturing implicit behavioral data is key. A recent Econsultancy study revealed 81% of marketers feel they contextually understand their customers, but only 37% of customers agree the messaging they receive is relevant.
Most marketers use email lists to reach out to current customers and try to connect with new customers. It’s tried and true, but have you thought about the health of your email list or lists recently?
The key to data is using it effectively, to seek out and test the best ideas for better results. IBM’s annual Marketing Benchmark Report is a way for any company in any country to compare and contrast their digital marketing efforts against not only your “average” but your “above average” competitors.
As a company of marketers who love a healthy dose of storytelling, we can’t help but interview interesting people about what they’re most passionate. We snagged IBM Watson Marketing Lead Brian Rants and chatted about the way marketing automation is changing, where it’s already been, and what nerdy thing we should be looking forward to.