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Marketing 501

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Marketing 501,

Digging Deeper than Demographics: IBM’s 15 Ideas for Anchoring Your Marketing Approach Around Customer Behaviors and Preferences

Gone are the days of one-size-fits-all marketing, and it’s no longer enough to plan your communication around shallow demographic information. Customers expect — and marketers are capable of providing — engagement on a deeper level, and capturing implicit behavioral data is key. A recent Econsultancy study revealed 81% of marketers feel they contextually understand their customers, but only 37% of customers agree the messaging they receive is relevant.

Light cascade
Marketing 501,

The Connected Cohorts Philosophy

Digital agencies have evolved in interesting ways over the last decade. And I mean “interesting” in a good way. The commoditization and disruption of the very components that make up the digital agency business model have led to new levels of creativity, new ways of understanding and applying data and numbers, and have pushed agencies to think about what makes their approach different from their competitors.

Blue sky and color building
Marketing 501, Trends,

Test Your Marketing Automation Savvy

Exponential growth in the marketing technology products and solutions market isn’t a new thing. Scott Brinker’s annual research puts us at 6,829 marketing technology solutions from 6,242 unique marketing technology vendors in 2018. There were around 150 in 2011, which means the important question is not how to keep up, but how to train yourself and your team to effectively evaluate new technologies.