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Marketing 501

Person's lens
Marketing 501,

Designing Through the Lens of Your Audience

Empathy is a crucial component of any successful design project. Understanding your audience — or not — can greatly determine the effect of your design. Does your creative offer an engaging human experience? Or are you hitting a brick wall when it comes to connecting with the user?

Look Listen Logo
Marketing 501,

A Visit to LogoLand: Behind the Scenes of a Brand Mark Refresh

As creatives, we’re constantly scrutinizing our own work for opportunities to improve upon it, especially when there’s some daylight between then and now. Recently, we took a good hard look at our logo and decided — though it has served us well — the time was right for an upgrade. We wanted the new mark to hold on to the brand equity of the original while encapsulating the refinement and sophistication that’s been the result of our company’s growth. Our design team went deep into the data, and we’re incredibly proud of the result. But before we get ahead of ourselves, let’s take a look at the work.

Neon sign that reads: Click & Collect
Marketing 501,

Get the Clicks: Do’s & Don’ts of Effective CTAs

Americans, on average, are exposed to roughly 4,000 to 10,000 advertisements per day. Yes, you read that right. In the age of information overload, good content marketing is rendered ineffective without a strong call to action (CTA). It’s important to capture your audience’s attention from the moment they lay eyes on your advertisement or email — but it’s even more important to inspire them to take action.

White chair in a black room
Marketing 501,

Do This, Not That: Stakeholder Interviews

There’s a lot that goes into the successful kickoff of a new project. Before the planning, however, comes the research. And while auditing documents and reviewing assets are crucial components of good research, stakeholder interviews are the gel that brings everything together. Below, some do’s and don’ts to guide your stakeholder interviews, research, planning and eventual project success.