We’re an almost-entirely digital society, but when faced with going entirely digital (even temporarily), we’ve seen some challenges. To paraphrase: there’s never been a worse time to be unaligned.
So you’re thinking about a rebrand. Whether you’re looking to get ahead of the competition, expand into a new market, differentiate yourself with a new product or service, or one of myriad other reasons companies refresh their identities, there are more than a few things to consider before the work can begin.
We’re all digital, but many of us got started in life in an analog world. We don’t need to say “digital marketing,” because it’s almost all digital now anyway. But when it comes to a brand, the rules change. Brand strategy must encompass — you guessed it — the entire brand, digital marketing and all.
For marketers of all persuasions, storytelling is part of our anatomy. But starting a story from scratch can be daunting, especially for marketers in the media space. To more effectively engage with prospects, take a step back first and answer these four questions.
Marketing automation has saved marketers thousands of hours and for the most part, has increased happiness levels (for us and our clients).
You think you’ve got the hang of marketing automation. You’ve had your platform up and running for a few months, your team is saving time by not manually sending content to prospects, and you’ve started seeing higher engagement levels on your website. Fantastic!
So what should you do next?
Over the years, we’ve had the opportunity to collaborate on marketing automation with some great companies. As we began the work with our partners — whether small tech startups or industry-leading enterprises — we’ve heard some pretty similar concerns: