If you recently saw that we’ve given our logo a little facelift, you might have suspected that we were about to go on a larger journey — one that encompasses several impressive assets, not the least of which is a brand-new website.
If you recently saw that we’ve given our logo a little facelift, you might have suspected that we were about to go on a larger journey — one that encompasses several impressive assets, not the least of which is a brand-new website.
The key ingredient to success for any company is its people. So at a time when we are more virtually connected, but more physically and perhaps emotionally separated, how do you recapture your company’s human magic? How can you inspire and invigorate from within? With help from our creative and production teams and some ‘80s flair, Equifax found out.
ATLANTA (PRWEB) JANUARY 26, 2021 Look Listen, a full-service digital marketing agency with offices in Atlanta and Denver, announced today it has completed its acquisition of Story First, an Atlanta-based creative agency that specializes in helping brands, causes and nonprofits tell their story. The acquisition expands the agency’s ability to deliver innovative, one-of-a-kind visual content for its clients.
I’m sorry, I interrupted you.
You’re on mute!
I’ve been having trouble connecting today.
Can everyone hear me?
Since many of us are fortunate enough to be stuck at home for the next few months (maybe?), we’ve explored a few exercises and activities to help keep us all connected. If you’re in the business of collaboration like us, take a look and try some out yourself!
So you’re building a website or creating an email. That’s great! Now, let’s make sure you’re thinking about accessibility.
Empathy is a crucial component of any successful design project. Understanding your audience — or not — can greatly determine the effect of your design. Does your creative offer an engaging human experience? Or are you hitting a brick wall when it comes to connecting with the user?
As creatives, we’re constantly scrutinizing our own work for opportunities to improve upon it, especially when there’s some daylight between then and now. Recently, we took a good hard look at our logo and decided — though it has served us well — the time was right for an upgrade. We wanted the new mark to hold on to the brand equity of the original while encapsulating the refinement and sophistication that’s been the result of our company’s growth. Our design team went deep into the data, and we’re incredibly proud of the result. But before we get ahead of ourselves, let’s take a look at the work.
Many of us have spent the past several months having difficult conversations. Fewer of us have had these kinds of conversations our entire lives. And while the topic of diversity, equity and inclusion within our company isn’t a new one, the ongoing struggle playing out on our city streets has led us to reexamine our commitment, efforts and room for improvement in combating racism at all levels of our workplace.
Remember the 2016 US presidential election? Remember scrolling past extreme headlines and wildly inaccurate memes, only to see them shared later by a high-school classmate/Facebook friend known for their questionable judgment? Remember the results of the election? Of course you do; how could any of us forget?