SFO ✈️ AUS
A quick stroll through Reddit is guaranteed to bear interesting fruit. Here, you’ll find the dank memes of tomorrow, a curated look at neighborhood stupidity on Nextdoor, and the internet’s unending devotion to The Office, among other things. Slightly more relevant to this topic, however, is a tale that unfolded on Reddit of a software developer who literally automated himself of a job.
Gone are the days of one-size-fits-all marketing, and it’s no longer enough to plan your communication around shallow demographic information. Customers expect — and marketers are capable of providing — engagement on a deeper level, and capturing implicit behavioral data is key. A recent Econsultancy study revealed 81% of marketers feel they contextually understand their customers, but only 37% of customers agree the messaging they receive is relevant.
You’ve definitely heard of AI and machine learning. You’ve likely heard how it’s significantly changing the marketing landscape, but if not, here’s a stat from Forbes:
Here at Look Listen, we like to know what’s going on, and we think you do too. This fall, the continuing education and networking opportunities are seemingly endless for Denver area marketers. Read on to see what’s out there.