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image of zoom meeting featuring several different breeds of dogs on colorful background
News & Work,

Meet the Dashing Dogs of Look Listen

Do you ever find yourself wondering about the dogs of Look Listen? Are they very good boys and girls? Do any of them wear bowties? Can they be heard snoring through even the most riveting of Zoom calls? At long last, we’re serving up the canine content you didn’t necessarily ask for, but will certainly appreciate. Take a break from the daily grind and meet our best friends!

Stream of light in a dark forest
News & Work,

The Magic of Making Film Accessible for All

Nobel laureate William Butler Yeats once opined, “The world is full of magic things, patiently waiting for our senses to grow sharper.” And while there’s not a lot of discussion around magic in client calls, project kickoffs, or creative reviews, our team regularly sharpens our senses to look further, listen closer, and not only solve problems for our clients, but build something a little bit magical.

Follow us behind the scenes of one of our recent projects to see some magic — movie magic at that — in the making.

Neon "open" sign in window
News & Work,

Behind the Scenes of an Office Reopening

It’s a tale as old as time by now, and one shared across the country by office workers lucky enough to ride out the pandemic from the safety of their homes: Last March, we all packed up for the day and simply never returned to work as we knew it. Sure, there was a (masked) stop into the office here and there for a monitor or a mousepad, and even an open-air parking lot meetup or two. But mostly, we downloaded esoteric zoom backgrounds, threw away all our “hard pants,” settled into our home offices, and got to work.

silver lining in the sky
Opinions,

Silver Linings: What We’re Thankful for This Year

In a year so outrageous even the meme-makers have to work to keep up, it’s easy to get bogged down in negativity. And honestly, who could blame you if you do? We challenged ourselves, however, to take a hard look at the last ten months and find the good. Turns out, these clouds are full of silver linings…

Neon sign that reads: Click & Collect
Marketing 501,

Get the Clicks: Do’s & Don’ts of Effective CTAs

Americans, on average, are exposed to roughly 4,000 to 10,000 advertisements per day. Yes, you read that right. In the age of information overload, good content marketing is rendered ineffective without a strong call to action (CTA). It’s important to capture your audience’s attention from the moment they lay eyes on your advertisement or email — but it’s even more important to inspire them to take action.

Closed sign in store window
Opinions, Trends,

How Creativity in Crisis Paves the Way for Future Success

If you were to walk into one of Kendra Scott’s retail stores early this year, you wouldn’t see jewelry hidden under a glass case. Everything would be out in the open for you to touch and feel, and you’d be greeted by retail associates ready to help you fasten that necklace you were eyeing. Fast forward a few months that felt like years, and over 100 stores are still open only for curbside pickup, with mask mandates and social distancing still in effect, Kendra and her team have had to get creative. In a recent webinar with Inc., she shared a few tips on how COVID-19 has changed her overall business model — and how other retailers can thrive while navigating these unprecedented times.

White chair in a black room
Marketing 501,

Do This, Not That: Stakeholder Interviews

There’s a lot that goes into the successful kickoff of a new project. Before the planning, however, comes the research. And while auditing documents and reviewing assets are crucial components of good research, stakeholder interviews are the gel that brings everything together. Below, some do’s and don’ts to guide your stakeholder interviews, research, planning and eventual project success.