We remember it like it was yesterday: two decades ago, marketing automation (MA) was the new kid on the block — the one everyone wanted to play with…
Over the years, we’ve had the opportunity to collaborate on marketing automation with some great companies. As we began the work with our partners — whether small tech startups or industry-leading enterprises — we’ve heard some pretty similar concerns:
It’s 2019 and you no longer have to settle for humdrum weather alerts from your phone’s lame native app. Whatever your schtick — forecasts dripping with sarcasm, profanity (rounded out with good advice), cute puppies, or just a really cool interface — some developer has found a cheap way to bring it to your phone.
You may have heard by now that digital distractions have caused the whole of humanity to devolve to a point where goldfish have longer attention spans than we do. Of course, if you managed to pay attention long enough, you’ve also likely heard the human vs. goldfish myth has been all kinds of debunked.