Have you noticed no one in your office agrees on anything anymore? Instead, suddenly everyone is… aligned.
It’s rare these days to hear about bipartisan action of any kind but, apparently, nothing brings the parties together like fear of Big Tech. Reminiscent of the watershed case against Microsoft, attorneys general for 50 U.S. states and territories have announced and started antitrust investigations into Google. The states have joined a federal probe amid growing concerns about Google’s handling of consumer data, information flow and, ultimately, competition. But, what does this mean for your marketing efforts and — more concerningly — will you have to use Bing now? Let’s dig a little deeper.
As far as podcasts are concerned, there are two eras: Before Serial and After Serial (you’ve listened, right?). Since the binge-worthy investigative series debuted in 2014, podcasts have enjoyed growing popularity. Of course, wherever the people go, advertisers tend to follow. So how can we, as marketers, take advantage of the era of audio? Let’s start by looking at how it all began.
“Cut out all these exclamation points. An exclamation point is like laughing at your own joke.”F. Scott Fitzgerald
Damn, F. Scott; that’s cold. We were just trying to express our excitement. The most enthusiastic of the punctuation options, the exclamation point has gotten a bad rap among, well, seemingly everyone. But was it always this way? Or did the internet kill the exclamation point and Fitzgerald’s disgust was simply ahead of its time?
As you go about your day, enjoying weather updates from Alexa, traffic jam avoidance from Waze, and Spotify recommended playlists, it’s easy to forget this moment is the culmination (actually, work-in-progress is more accurate) of centuries of toils. Though many consider Alan Turing to be the father of artificial intelligence, the storied timeline of AI begins long before him. Let’s take a look, shall we?
We’re ready to connect, create, contribute, and elevate humanity through business — are you?
Over the years, we’ve had the opportunity to collaborate on marketing automation with some great companies. As we began the work with our partners — whether small tech startups or industry-leading enterprises — we’ve heard some pretty similar concerns: