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Big Data is Watching sign
Trends,

Your Data is Ours, Weather You Know it or Not

It’s 2019 and you no longer have to settle for humdrum weather alerts from your phone’s lame native app. Whatever your schtick — forecasts dripping with sarcasm, profanity (rounded out with good advice), cute puppies, or just a really cool interface — some developer has found a cheap way to bring it to your phone.

Robot Future
Trends,

All Play and No Work? Marketing in the Era of Automation

A quick stroll through Reddit is guaranteed to bear interesting fruit. Here, you’ll find the dank memes of tomorrow, a curated look at neighborhood stupidity on Nextdoor, and the internet’s unending devotion to The Office, among other things. Slightly more relevant to this topic, however, is a tale that unfolded on Reddit of a software developer who literally automated himself of a job.  

dig
Marketing 501,

Digging Deeper than Demographics: IBM’s 15 Ideas for Anchoring Your Marketing Approach Around Customer Behaviors and Preferences

Gone are the days of one-size-fits-all marketing, and it’s no longer enough to plan your communication around shallow demographic information. Customers expect — and marketers are capable of providing — engagement on a deeper level, and capturing implicit behavioral data is key. A recent Econsultancy study revealed 81% of marketers feel they contextually understand their customers, but only 37% of customers agree the messaging they receive is relevant.