Gone are the days of one-size-fits-all marketing, and it’s no longer enough to plan your communication around shallow demographic information. Customers expect — and marketers are capable of providing — engagement on a deeper level, and capturing implicit behavioral data is key. A recent Econsultancy study revealed 81% of marketers feel they contextually understand their customers, but only 37% of customers agree the messaging they receive is relevant.
IBM Watson Marketing has compiled 15 big learnings on leveraging behavioral data to strengthen engagement with your audience, organized by the different aspects of the customer journey. Take a look at their ideas and then assess what you’re doing well, and what can be improved.