Press Release: Look Listen Delivers New Digital Destination for Acoustic, the World’s Largest Independent Marketing Cloud
The agency has been chosen as the company’s digital agency of record, managing ongoing development and media assignments
DENVER, August 22, 2019 – Acoustic recently debuted to much fanfare for committing to bringing humanity back to marketing by offering purpose-built campaign, content, and analytics products on the industry’s most exciting open platform. And Look Listen, a full-service digital marketing agency, led the development of Acoustic.co, the new digital destination for the world’s largest independent marketing cloud.
Acoustic is challenging the industry status quo by building their marketing cloud on an open technology ecosystem that easily connects their data and provides a deeper understanding of their customers. The new company was formed after IBM’s marketing and commerce software offerings separated from IBM early last month.
Acoustic.co will serve as the company’s home base as it enters a market that until now has not delivered a comprehensive solution entirely focused on today’s modern marketer. The new platform, developed together by Look Listen and Acoustic, is built on the foundation of Acoustic’s own marketing products.
“Our team and Look Listen quickly found a rhythm to deliver a high-impact website in an extraordinarily short amount of time without cutting any corners related to design or functionality,” said Jae W. Lee, Global Revenue Marketing Leader at Acoustic. “We’re aware that a product designed for marketers has to live up to the promises we are making, so having seasoned marketers and technologists leading that charge has been invaluable.”
From a technical standpoint, the new site is fully compliant with current WCAG 2.0 accessibility standards and utilizes world-class coding practices to ensure optimal page speeds for every device, no matter where they’re located throughout the world. Look Listen brought Acoustic’s new design language to life with cutting-edge animations, while not compromising page load times or the overall user experience. The site will accommodate more than 15 languages to serve Acoustic’s global market and be fully GDPR compliant.
“We immediately felt chemistry with Acoustic’s focus on enabling marketers to unleash their best work,” said Look Listen CEO Kit Hughes. “This alignment with our own purpose to improve the human experience through our work and our people led to a collaboration that was truly synergistic. The website build was just the beginning, we are now launching media in the U.S. market and will soon expand our scope to the EU and Asian markets, too.”
About Look Listen
Look Listen builds campaigns, websites, communications, and digital products for companies that seek to improve the human experience. Leveraging our long history of applying human-centered design to marketing, we help our clients achieve peak performance by using behavioral analysis across sales, marketing, and product development. With offices in Atlanta, Denver and Portland, you can connect with us online at looklisten.com and on LinkedIn, Facebook, Twitter and Instagram.
Acoustic is an independent marketing cloud platform driven by a mission to unleash the brilliance in marketers. Acoustic offers the industry’s leading open marketing ecosystem comprised of intuitive, AI-powered products that are purpose-built for marketers. Acoustic serves an international client base of more than 3,500 brands including Fortune 500 companies, providing digital marketing, marketing analytics, content management, personalization, mobile marketing and marketing automation solutions. Acoustic is headquartered in New York City. For more information, visit www.acoustic.co.