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News & Work,

Meet: Erica Roberts

by Joybeth Sullivan7 days ago
Person's lens
Marketing 501,

Designing Through the Lens of Your Audience

by Tatiyana BrooksOctober 27, 2020

Empathy is a crucial component of any successful design project. Understanding your audience — or not — can greatly determine the effect of your design.

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Marketing 501,

A Visit to LogoLand: Behind the Scenes of a Brand Mark Refresh

by Tatiyana BrooksOctober 8, 2020

As creatives, we’re constantly scrutinizing our own work for opportunities to improve upon it, especially when there’s some daylight between then and now. Recently, we

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News & Work,

Steps Towards Change

by Tatiyana BrooksSeptember 28, 2020

Many of us have spent the past several months having difficult conversations. Fewer of us have had these kinds of conversations our entire lives. And

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News & Work,

November is Coming: Information Disorder & the Election

by Tatiyana BrooksSeptember 1, 2020

Remember the 2016 US presidential election? Remember scrolling past extreme headlines and wildly inaccurate memes, only to see them shared later by a high-school classmate/Facebook

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Marketing 501,

Where Style Meets Function: ADA and Color Theory

by Tatiyana BrooksJuly 31, 2020

In case you missed it, we recently celebrated the 30th Anniversary of the Americans with Disabilities Act (ADA). On July 26, 1990, President George H.W.

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