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Marketing 501,

POUR Your Heart into Web Accessibility

by Sarah Taillon6 months ago
neon sign saying "ouf!"
Opinions,

What’s the (Exclamation) Point?

by Sarah TaillonAugust 8, 2019

“Cut out all these exclamation points. An exclamation point is like laughing at your own joke.” F. Scott Fitzgerald Damn, F. Scott; that’s cold. We

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Chess board
Trends,

Rise of the Machines: The History of Artificial Intelligence

by Sarah TaillonJuly 30, 2019

As you go about your day, enjoying weather updates from Alexa, traffic jam avoidance from Waze, and Spotify recommended playlists, it’s easy to forget this

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Tokyo crosswalk
Opinions,

No, You Can’t Just Use Google Translate

by annemarieJuly 17, 2019

So, you’re thinking about how to reach a non-English-speaking audience with your marketing. That’s great! But — and we hope we’re not the first to

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people sitting around a campfire
Marketing 501,

4 Storytelling Techniques to Enhance Media Campaigns

by annemarieJuly 10, 2019

For marketers of all persuasions, storytelling is part of our anatomy. But starting a story from scratch can be daunting, especially for marketers in the

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hands photographing an abstract wall
Marketing 501,

Picture Perfect: Content Marketing Image Tips

by Sarah TaillonJune 27, 2019

They say a picture’s worth a thousand words and — at least as far as marketing is concerned — they’re right. Statistics abound reinforcing the

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