Selligent Marketing Cloud is leading omnichannel marketing automation platform with a strong European presence. To increase brand awareness throughout North American markets, the client made it a goal to drive leads from a list of specific job titles derived from 4,200 companies.
- Using a combination of media channels, targeting, and content marketing, we reached a 98% qualification rate for leads across the Marketing and IT industry verticals.
- By optimizing between partnerships and channels, we brought the cost per qualified lead down 87% over the course of 8 months.
- In March, the clickthrough rate from key decision makers was 51% higher than the industry averages.