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Performance Media Spotlight: Selligent Lead Gen Campaign

by annemarieJune 29, 2018
FD_Obsolescence - 1200 x 627 (2)
Selligent lead gen

OVERVIEW

Selligent Marketing Cloud is leading omnichannel marketing automation platform with a strong European presence. To increase brand awareness throughout North American markets, the client made it a goal to drive leads from a list of specific job titles derived from 4,200 companies.

RESULTS

  • Using a combination of media channels, targeting, and content marketing, we reached a 98% qualification rate for leads across the Marketing and IT industry verticals.
  • By optimizing between partnerships and channels, we brought the cost per qualified lead down 87% over the course of 8 months.
  • In March, the clickthrough rate from key decision makers was 51% higher than the industry averages.

Selligent Mobile

Learn more about Look Listen’s performance media capabilities here, or contact us to start a conversation!

 

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