Exponential growth in the marketing technology products and solutions market isn’t a new thing. Scott Brinker’s annual research puts us at 6,829 marketing technology solutions from 6,242 unique marketing technology vendors in 2018. There were around 150 in 2011, which means the important question is not how to keep up, but how to train yourself and your team to effectively evaluate new technologies.
Take our quick, 4-question test to determine how well your organization utilizes your marketing automation toolkit, and how to strategically add complimentary solutions. Hyper-growth won’t last forever, but your marketing technology stack will likely be in place for years to come.